Support for the MAD

2008
2024
Vue du MAD, à Paris
© MAD
MAD, Paris © Olivier Thomas
© MAD
Since its creation in 1982, the MAD in Paris has been showcasing its collections of furniture, ceramics, glass, jewellery, toys, fashion, textiles and advertising, which date back to the Middle Ages and up until the present day. A celebration of everyday beauty, at four museums and a school.

The Union Centrale des Arts Décoratifs (UCAD) was founded in 1882, by a group of designers and industrialists wishing to promote the beauty and usefulness of the applied arts, in opposition to the prevailing – and wholly reductive – distinction between the minor arts used in everyday decor and the major arts of sculpture, painting and architecture. 

In 1905, the UCAD moved to a wing of the Louvre on the Rue de Rivoli. It would spend the rest of the twentieth century enriching its collections and expanding its actions. The institution has become a centre for reflections on our evolving lifestyles, offering permanent exhibitions and a teaching programme. Visitors can thereby choose to discover the works of contemporary designers or to learn more about artistic practices by attending the Ateliers du Carrousel workshops. Meanwhile, the institution’s temporary exhibitions each focus on a key figure or theme, as with Philippe Apeloig’s Typorama exhibition (2013-2014), an exploration into thirty years of creative output by the graphic designer and typographer, supported by the Foundation. Or with Animal (2010-2011), a vast display of 450 items from the museum’s collection across twelve exhibition rooms, each providing a distinct and nuanced insight into the relationship between humans and animals: from fantastical bestiary to advertising messages, caricatures to clothing. 

In addition to its ongoing institutional support through the MAD Partners’ Club, and the intermittent funding of such projects, the Fondation d’entreprise Hermès also supported the major “The Bauhaus Spirit” exhibition (2016-2017), as well as the accompanying catalogue. The Foundation’s commitment to the institution is also reflected in its partnership with the Ecole Camondo, where tomorrow’s interior architects and designers are trained as part of the former’s Manufacto programme. 

Disciplines
Design
Craftsmanship
France
The Foundation is a member of the MAD Partners’ Club.
A centre for reflections on our evolving lifestyles, offering permanent exhibitions and a teaching programme.
Visitors can thereby choose to discover the works of contemporary designers or to learn more about artistic practices by attending the 'Ateliers du Carrousel' workshops.

Information

See also